With over 400 clothing brands sold, online couture retailer Revolveclothing.com requires a flexible space for their physical debut store. The boutique will showcase a changing selection of designers and transform periodically into an event space. The design concept builds on modes of flexibility while conceiving the space as a cathedral, emphasizing the existing building’s verticality. An oversized exterior display window announces the entrance to the building, which is set back from the street.
Inside the boutique, a long two-story wall lined with fixed vertical fins leads the customer into the showroom and affords individual 4ft wide display niches for a changing selection of apparel labels. Each fin is cut to a unique profile, countering their repetition in plan with a soft vertical topography. A super-sized changing digital artwork complements the fins. All floor fixtures are minimal, low, and removable.
A passage way leads to an adjacent walled garden containing a set of museum-like vitrines displaying contemporary and vintage fashion pieces. From there, views to Melrose are opened up through the back of the exterior display window.
DETAILS
Retail
West Hollywood, CA
2,600 sq ft
TEAM
Jeffrey Allsbrook, Silvia Kuhle, Ai Honda, Moira Henry
Photos ©Benny Chan | Fotoworks
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