Revolve

With over 400 clothing brands sold, online couture retailer Revolveclothing.com requires a flexible space for their physical debut store. The boutique will showcase a changing selection of designers and transform periodically into an event space. The design concept builds on modes of flexibility while conceiving the space as a cathedral, emphasizing the existing building’s verticality. An oversized exterior display window announces the entrance to the building, which is set back from the street.

Inside the boutique, a long two-story wall lined with fixed vertical fins leads the customer into the showroom and affords individual 4ft wide display niches for a changing selection of apparel labels.  Each fin is cut to a unique profile, countering their repetition in plan with a soft vertical topography. A super-sized changing digital artwork complements the fins. All floor fixtures are minimal, low, and removable.

A passage way leads to an adjacent walled garden containing a set of museum-like vitrines displaying contemporary and vintage fashion pieces. From there, views to Melrose are opened up through the back of the exterior display window.

  • DETAILS
  • Retail
  • West Hollywood, CA
  • 2,600 sq ft
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  • TEAM
  • Jeffrey Allsbrook, Silvia Kuhle, Ai Honda, Moira Henry
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  • Photos ©Benny Chan | Fotoworks
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  • ©2007 Standard®
Revolve Los Angeles
Revolve Los Angeles
Revolve Los Angeles
Revolve Los Angeles
Revolve Los Angeles
Revolve Los Angeles
Revolve Los Angeles